Buying from agencies on a cost-per-lead basis is a recipe for disaster. We’re working with companies who want to stand on their own two feet.
Stop buying leads. Scale your business with a done-for-you lead generation funnel.
- WHAT WE DO
Advanced marketing campaigns, custom-built for your business
Here at Beyond Marketing, we work alongside financial service providers who want to make the most out of available online marketing methods in a profitable and scalable way.
Lead providers are slowing you down. Leave them behind.
- Stop paying more for poor leads
- Stop relying on a lead providers to grow your business
- Have 100% control over leads & campaigns
- Build a strong and scaleable business
- Save thousands every month
We’ll do it all for you…
Why buying leads is a recipe for disaster
When you buy leads from an agency on a cost-per-lead basis, the majority of leads come from Google AdWords or Microsoft Advertising. These campaigns work by bidding on keywords that people are searching.
Every day, the agency will go through their campaign keywords to see which keywords bring in the lowest-cost leads. The agency prioritises low-cost keywords and avoids bidding on keywords that generate expensive leads…
They have to do this to make money, because expensive leads eat into their margins. The problem with this? Expensive leads are the leads that the bigger companies are bidding on. Why?
Because the bigger companies have the data at hand that shows them how big of a return these keywords generate in terms of sales. These bigger companies know that cost-per-lead is irrelevant – it’s the cost-per-sale that matters.
So, what happens is… your agency stops bidding on these expensive keywords in order keep the cost-per-lead low and make a bigger profit. As a result, you’re left with the leads that come from cheap, low-intent keywords.
For example, leads from “what is an IVA?” will perform poorly compared to “apply for an IVA”. And that’s why they’re cheap. Because companies with data don’t bid on them in their campaigns. As a result, your lead-to-sale rate sucks and you’re left scratching your head…
But, if you run your own campaigns, you can track which keywords are generating actual sales, and work out a cost-per-sale.
You’ll waste less money on low-performing leads, and over time, build a highly-efficient, highly-profitable advertising campaign.
Everything your business needs, but in your hands. Not theirs.
On top of regularly creating and improving your ads, we’ll also be developing landing pages, building custom forms, running regular split tests, and integrating useful tools such as AI chatbots onto your website.
And that’s just the beginning… We’ll also analyse campaign data regularly, meaning we can find out which platforms, keywords and pages your best leads are coming from and how we can get more, improving your return on investment on an ongoing basis.
Whilst ‘more good leads’ is the priority for most firms, the benefits of a good post-nurture sequence go unnoticed to those who don’t make the effort. These workflows are essential for getting the most out of your leads, and will do a great job of improving your returns and building your brand.
We research, create and improve your email & SMS marketing campaigns so that you can reap the rewards without having to invest the time yourself.
Whilst paid advertising proves to be a great way to get in front of potential customers, building a regular stream of organic traffic means that you can obtain more and more free leads as your company grows.
We’ll help improve the visibility of your website, whilst also increasing the rate at which it converts visitors into leads.
Let’s see if we’re a good match
Answer a few questions about your business and we’ll see if we’re a good fit for you.
